Product Builder · Spain · Available now

Building products that quietly work.

I turn complex operational chaos into elegant digital systems. I've worked across the full product spectrum — as a Product Manager shaping strategy, roadmaps and go-to-market, and as a Product Owner writing user stories, acceptance criteria and working hand-in-hand with engineering teams. From legal-tech to AI, I build products that users love and teams actually use.

See my work ↓ Get in touch →
300K+
concurrent users managed
4
products built 0→1
80%
onboarding automated
scroll

About me

From law
to product building.

I started as a lawyer. Then I discovered I was happiest untangling a process, drawing it on a whiteboard, and shipping a tool that made it disappear.

For the last four and a half years I've been a PM at the intersection of legal tech, operations, and engineering — building B2C products, CRM systems, customer portals, and automation workflows at serious scale.

My background is legaltech, but the problems are the same as in any SaaS: acquisition, conversion, customer experience, automation, scalability. Depending on the team and the project, I've operated as Product Manager — owning strategy, roadmap and stakeholder alignment — and as Product Owner — writing specs, user stories and acceptance criteria, and driving delivery with engineering. Lately a lot of that work involves AI and automation.

What I enjoy most is products where business, technology and operations genuinely have to work together. I ask a lot of "why" questions. I believe the best products come from teams that challenge each other respectfully — and laugh together regularly.

📍
Location
Based in Spain · Can travel 20–30%
🌐
Languages
Spanish · Catalan (native) · English (C1)
✈️
Work authorization
EU Citizen · Open to visa sponsorship (US)
💻
Work setup
Immediate availability · 4+ years remote · Full home office
🎓
Education
MBA · Law Degree · Agile · AI & Algorithms · Data Analytics

Portfolio

Projects I've worked on.

Challenge
Managing legal services for 300K+ clients with personalised attention at scale — impossible with manual processes.
Solution
Automated classification, routing, and status update systems via CRM workflows and AI/ML integrations connecting CRM ↔ Portal ↔ Salesforce ↔ AI Tools.
My role
End-to-end product owner — discovery, definition, delivery, measurement and iteration for B2C products at scale.
300K+clients defended
80%onboarding automated
76%satisfaction rate
80K/yrnew client growth
Challenge
Single sales channel (on-site only) bottlenecking growth, no digital alternatives, 150+ team members using disconnected tools.
Solution
Implemented video calls, live chat, and click-to-call in Salesforce Service Cloud. Built custom objects, workflows, and validation rules for legal processes.
My role
Led full Salesforce implementation and optimisation for 150+ user Revenue team, including system integrations and automated communications.
+32%conversion uplift
3new digital channels
7h/wkmanual work saved per person
3systems integrated
Challenge
70% of support inquiries were repetitive status checks, overloading the team and frustrating clients expecting transparency.
Solution
Built a 0→1 self-service portal with real-time case updates, document management, and automated notifications. Worked closely with UX/UI on conversion-focused user journeys.
My role
Full product ownership from discovery to post-launch iteration. Defined vision, wrote specs, collaborated with design and engineering.
20KMAU in first year
−26%support tickets
0→1built from scratch
Challenge
Generic CRMs didn't fit specialised legal workflow needs — teams wasted hours daily on manual workarounds and disconnected tools.
Solution
Custom-built CRM with automation rules, integrated communications, dashboards, and real-time performance tracking for a 150+ person operations team.
My role
Defined requirements, collaborated with engineering, drove cross-team adoption. Designed and implemented automated customer communication workflows.
150+daily active users
45%time savings per task
98%team adoption rate
Challenge
Legal services in Spain had no digital marketplace — clients couldn't discover, compare or purchase legal services online.
Solution
Built Spain's first legal services marketplace, combining e-commerce principles with the specific trust and compliance requirements of legal services.
My role
Product ownership of the platform from concept to launch — go-to-market strategy, conversion funnel design, and post-launch iteration.
#1first in market in Spain
5K+new clients/month via digital channels
Context
Freelance AI training work for Outlier and RWS alongside PM roles, focused on model behaviour evaluation and quality assurance.
What I do
Evaluate AI model behaviour against real-world user needs, identify biases, and craft complex prompts and use cases similar to User Stories and Acceptance Criteria to guide model development.
Why it matters
Bridges my PM background with AI — I apply the same rigour I use to validate product hypotheses to validating model behaviour and UX quality.
Challenge
Scale a digital acquisition system capable of processing tens of thousands of new clients per year across multiple channels, without sacrificing conversion quality.
Solution
Designed and owned a full digital acquisition funnel — from paid traffic and landing pages to qualification flows and CRM handoff. Coordinated go-to-market launches with Marketing, Sales and Customer Support, and tracked funnels, cohorts and conversion dashboards to iterate fast.
My role
Defined acquisition strategy and KPIs, owned the conversion funnel end-to-end, and ran A/B tests to continuously improve performance at scale.
60Knew clients/year sustained
5K+new clients/month at peak
Multichannel funnel (web, chat, call, video)
Challenge
High-volume customer contact operations with repetitive workflows — status enquiries, document requests, scheduling — consuming team capacity that should be focused on complex cases.
Solution
Designed and implemented automated contact service flows using bots and workflow triggers integrated with the CRM and customer portal. Built automated communication sequences covering the full client lifecycle — from onboarding to case resolution updates.
My role
End-to-end product ownership: mapped customer contact journeys, defined automation logic, wrote specs for engineering, and measured impact via ticket volume and response-time dashboards.
45%reduction in manual tasks
7h/wkper agent saved on comms
300K+customer records touched by automation
Challenge
Mediation is an underused but highly effective alternative to litigation in Spain — the sector lacked any digital platform connecting mediators with people who needed them.
Solution
Created and launched portaldemediacion.com — Spain's first dedicated mediation portal. A two-sided platform where citizens can find and contact verified mediators, and professionals can create and manage their listings. Includes editorial content, news, and guides around mediation law (including the new Ley Orgánica 1/2025).
My role
Conceived, built and launched the product independently — from market research and platform architecture to content strategy and go-to-market. A side project applying PM thinking to a gap I identified in the legal sector.
#1first mediation portal in Spain
0→1independently conceived and launched
2-sidedplatform: citizens + professionals
Challenge
The luxury bachelorette market in Spain was fragmented — no single service offered a fully curated, end-to-end concierge experience for high-end groups in destinations like Ibiza, Marbella, Barcelona or Mallorca.
Solution
Founded and launched Bach & Joy — a luxury bachelorette concierge service handling every detail end-to-end: accommodation, private transfers, yacht charters, Michelin-starred dining, curated experiences, and full group coordination. Built the brand, the service model, and the digital product entirely from scratch.
My role
Founder — market research, brand strategy, service design, web build, and go-to-market. A direct application of PM skills (user research, journey mapping, conversion funnel, go-to-market) to building a business from zero.
0→1brand + service built from scratch
4destinations: Ibiza, Marbella, Barcelona, Mallorca
Foundersole creator and operator

Skills & tools

Broad toolkit,
sharp focus.

I work best at the intersection of business, technology and operations — translating between stakeholders and engineers, connecting data to decisions, and building products that last.

Product Management
Discovery & Research Roadmapping PRDs & User Stories A/B Testing Go-to-Market Stakeholder Management Agile / Scrum OKRs / KPIs
Technical & Analytical
Salesforce SQL (basic) APIs Power BI Mixpanel Google Analytics Hotjar JIRA / Confluence Excel (advanced)
Design & Collaboration
Figma Miro Notion Journey Mapping Workshop Facilitation
Domain
B2C SaaS E-commerce Marketplace AI / Automation Revenue Ops Process Automation LegalTech

Contact

Let's build something good.

I'm open to Senior PM roles. If you're building something interesting, I'd love to hear about it.

✉️
info@ainabm.com
in
linkedin.com/in/ainabalaguer →
Availability
Immediate · Open to full-time remote roles in Europe or US (with sponsorship).
What I'm looking for
Senior PM or PO roles at companies where product, engineering and ops work closely together — remote or fully remote. I thrive in complexity.
Work setup
4+ years remote experience. Full home office. Can travel 20–30% when needed.